Brosway Italia: Italian Elegance Accessible to Everyone

At La Perle Rare, we believe every piece of jewelry should tell a story. The one you wear, but also the story of those who create it. That is why we are proud to introduce you to Brosway Italia, an Italian jewelry brand with an inspiring history, born from the dream of a man with an exceptional journey: Lanfranco Beleggia.

A Dream Born from Hard Work

Coming from a modest background, Lanfranco grew up in the Italian countryside, where he helped his father at the family gas station, notably washing cars. He left school at 14, not for lack of ambition, but because he already sensed he wanted more. He was driven by a deep desire: to create, to build, and to leave his mark.

In the 1970s, he began selling leather watch straps. For nearly ten years, he learned, progressed, and eventually founded his own watch strap company in 1979: Bros Manifatture. Through the name “Bros”—short for “Brothers”—he pays tribute to family, a foundational value throughout his journey. For him, family does not only mean relatives, but also all those who take part in his entrepreneurial adventure.

Over the years, Bros Manifatture expanded to include several brands, each with its own identity: S’Agapò (stainless steel jewelry), Rosato (refined jewelry in silver and gold), Pianegonda (bold, design-driven jewelry), Dhiva (jewelry packaging), and of course, Brosway.

Brosway: A Revolution in the Jewelry World

At the dawn of the 2000s, traditional jewelry stores were no longer meeting consumers’ expectations. Lanfranco Beleggia did not simply ask what people wanted; he asked what they were missing.

In 2002, he founded Brosway, a brand whose mission was to democratize quality jewelry. His vision was simple yet powerful: beauty should not be reserved for an elite. Everyone should be able to enjoy elegant, well-crafted jewelry that carries meaning and remains accessible, allowing people to express their style and emotions every day.

One of the principles that still guides his work today is clear:

“Things well made can always be made better.”

This phrase reflects his pursuit of excellence, his constant drive to improve, and his refusal to rest on past achievements. At Brosway, every detail matters, and innovation is part of the brand’s DNA.

International Growth and a Warm Welcome in North America

Since its creation, Brosway has continued to grow. Last June, the brand appeared at the JCK show in Las Vegas, one of the world’s largest jewelry exhibitions, where it received an enthusiastic reception. This success highlights Brosway’s ability to respond to contemporary needs, particularly among young men seeking modern, stylish jewelry that expresses identity.

On that occasion, Lanfranco Beleggia declared:

“Our strength lies in our ability to offer jewelry that speaks a contemporary language, resonating with a new generation of consumers attentive to details and to the meaning behind the product.”

The men’s collection has gained remarkable popularity thanks to pieces that combine strength, refinement, and originality. Brosway understood their desires and offered what they could not find elsewhere.

Here is a selection of Brosway Italia jewelry for men that you can discover at one of La Perle Rare’s boutiques.

Collections That Express Emotion

Each Brosway piece is designed to reflect an emotion, a moment, or a personal value. Among the brand’s signature collections "The Fancy Collection": a women’s line in rhodium-plated silver with vibrant colors. Each shade tells a story:

Red for passion

Blue for freedom

Black for mystery

Green for life

White for infinity

Luminous and expressive jewelry, perfect for asserting your personality.

The company also offers stainless steel jewelry inspired by universal themes and symbols:

Love

 

Family

Friendship

Luck

Life

Protection

These pieces are like modern talismans, meant to be worn close to the heart.

Brosway Italia at La Perle Rare

By choosing to offer Brosway Italia, we wanted to give you access to a brand that is inspired, bold, and deeply human. Whether you are looking for a symbolic piece of jewelry, a stylish accessory, or a meaningful gift, Brosway has the perfect piece for you.

Visit us in store or online to discover these creations from Italy—jewelry that carries a story, a style, and a promise: making beauty accessible to all.

Sources : Instore, Brosway Italie, Millionnaire